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Category Archives: News

Enhance Social Media Presence with More Engaging Content

Most business owners are aware they need to utilize the invaluable advertising tool that is the internet, and many know that need to respond to negative (and positive) review on sites like Yelp and TripAdvisor. Facebook, Instagram and more sometimes have the power to make or break your business. When anyone can say anything, it’s […]

  • Mar 27

Social Media as a Marketing Tool

We live in a time unlike any before, a time where something exists that enables everyone to connect, everyone has a voice, celebrities converse with “regular” people and politicians with their constituents, and businesses with their customers. This system allows people to voice their good and bad experiences of their “everyday” life, and they can […]

  • Feb 24

SEO That Leads to More Website Visitors

Search Engine Optimization has been an ever-evolving tool meant to increase web traffic through search engines for years. It had reached the point where every business website needs to employ at least some techniques to help them stand out in a sea of local and online competition. Keywords and Search Engine Queries Including words on […]

  • Jan 30

High Quality Links Only When It Comes to Latest Google Update

The newest Google algorithm update, termed Penguin, has been referred to as a web spam algorithm. Link spam is the target of this rollout though, and while search engine optimizers focus largely on inbound and outbound links, you will only really have to worry if you are linking to irrelevant, low authority websites, which you […]

  • Oct 25

Instagram for Small Business

Instagram is one of the most popular social networks, and its fans are growing by the minute. This highly engaging social media channel has more than 300 million active monthly users — translation: any business that may benefit from sharing visual information with their target customer should be on Instagram. Though there’s text underneath the […]

  • Sep 25

Simple Ways to Boost SEO

In our last blog, we discussed some quick steps to better SEO, short for search engine optimization. And though there are no “easy” shortcuts in getting a higher ranking on the Google search engine results pages, there are some surefire tactics and action items online marketers use to jumpstart stagnant SEO, helping their client’s website […]

  • Aug 26

Quick Steps to Better SEO

In terms of improving your website’s page rank on the search engine results pages, There is no such thing as a quick fix when it comes to SEO, as we don’t control Google’s results. However, there are some steps your web professional can take that are fairly quick and easy, that will usually give your […]

  • Jul 27

New Trends in Social Media Marketing

The world of social media is in continuous development, and usually it’s not very gradual either. It’s tough to stay on top of all of the constant changes and emerging platforms. Trends within each platform are in constant motion as well. Small business owners often let social media marketing slide so that they have time […]

  • Jun 24

Google Search Engine Results Pages Changes, Explained

Google recently lengthened the titles and descriptions on the search engine results pages (SERPs). To people who aren’t internet marketers these changes may not seem like a big deal, but with the increase of up to 21 characters higher than what was previously being displayed, up from 50-60, now to around 70 or 71, allows […]

  • May 29

Widespread Smartphone Use Demands Mobile-Friendly Sites

In March of 2015 we discussed Google’s algorithm update that impacted the search algorithm for smartphones. The 7-percent of Americans who own a smartphone use it multiple times throughout the day. Smartphones have allowed people to access the internet almost anytime and anywhere, for any reason! Because they are mobile by nature, smartphones enable internet […]

  • Apr 25

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